Search Engine Optimization Starter Guide - Google Webmaster

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This document 1st began as a trial to assist groups inside Google,but we have a tendency to thought it might be even as helpful to webmasters that area unit new the topic of programme optimisation and need to enhance their sites' interaction with each users and search engines. Though this guide will not tell you any secrets that'll mechanically rank your website first for queries in Google (sorry!), following the simplest practices outlined below can build it easier for search engines to crawl, index and perceive your content.

Search engine optimisation is commonly regarding creating little modifications to elements of your web site. once viewed singly, these changes might seem like progressive enhancements, however once combined with other optimizations, they might have an obvious impact on your site's user expertise and performance in organic search results. You're seemingly already accustomed to several of the topics during this guide, because they are essential ingredients for any web content, however you'll not be creating the foremost out of them.

Even though this guide's title contains the words "search engine", we'd prefer to say that you just ought to base your optimisation selections 1st and foremost on what is best for the guests of your website. they are the main customers of your content and area unit victimization search engines to search out your work. Focusing too arduous on specific tweaks to realize ranking within the organic results of search engines might not deliver the specified results.
Search engine optimisation is regarding golf shot your site's best foot forward once it involves visibility in search engines, but your ultimate customers area unit your users, not search engines.

Your web website is also smaller or larger than our example site and supply vastly completely different content, however the optimisation topics we have a tendency to discuss below should apply to sites of all sizes and kinds. we have a tendency to hope our guide offers you some contemporary concepts on a way to improve your web site, and we'd love to hear your queries, feedback, and success stories within the Google Webmaster facilitate Forum.

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Search Engine Optimization Starter Guide - Google Webmaster